Customer
Success
In many instances, innovation is unnecessary. Your key problem may be that your customer does not know enough about your product to use it properly and therefore to acquire value from it. Value is being constrained by how you communicate it.
Customer know-how
and product
In many instances, innovation is unnecessary. Your key problem may be that your customer does not know enough about your product to use it properly and therefore to acquire value from it. Value is being constrained by how you communicate it.
Asset
Discovery
That should set you thinking about the assets you bring to innovation. Time and again we see companies repeating projects they already did years before. Or ignoring key assets. Asset discovery means you know where you truly need to innovate.
Product, price and
revenue choices
Increasingly, the customer’s perception of value is tied up in how you choose to secure revenues. If the product is being designed around a recurring revenue stream then potentially you will be inviting customers to hold you accountable for increasing value over time.
Customer and
Community
Recurring revenue products generally need community so in a sense “product value” lies in your ability to develop “community”.
Product and
Ecosystem
Products can be platforms that need an active ecosystem. Ecosystem thinking needs to be part of the value discovery process. Who can help you build out a product, service or ecosystem?